Monday, July 25, 2011

IS GOING GREEN A TOUGH SELL TO NEW HOME OWNERS?

Green costs more, and today's already-skittish potential home buyers are not willing to shell out more cash for a greener standard of living.


"I believe that buyers appreciate 'green' features, but they are not yet ready to pay extra for them," Bob Parris, broker/owner of Manchester Realty in the Chicago area.

There is no question that Americans are more aware of and more receptive to the green movement than ever before, but green home features are still extremely costly, and while some can, over time, lower energy costs, it's often over a long period of time, and to many, not worth the up front cash right now.


I know of several modular home factories that have Energy Star programs in place with everything from design to final home rating and everything in between but even here the new home buyer is starting to question why they need to spend thousands of dollars to save a couple of hundred a year, knowing that they might not be in the house long enough to see any rewards or savings.

There are a lot of products used in homes today that are more energy efficient right out of the box than there ever has been before and some of these are now standard features with modular home factories, like windows, doors, insulation and roofing.

Will the new home buyer embrace eco-friendly homes if the price is too high?  I doubt it.

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